Beauty of Joseon

Beauty of Joseon is a Korean skincare brand that draws inspiration from traditional hanbang (Korean herbal medicine) beauty secrets from the Joseon Dynasty. The brand is renowned for its minimalist yet effective formulations that incorporate hanbang ingredients such as ginseng, rice, honey, and green tea to promote healthy, radiant skin.

Key Features of Beauty of Joseon include “Traditional Meets Modern” and “Gentle & Effective.” The brand seamlessly blends historical skincare wisdom with modern dermatological research. Additionally, the products focus on brightening, hydrating, and repairing the skin barrier while being suitable for sensitive skin. Furthermore, the brand is vegan and cruelty-free, as most products are vegan-friendly and free from harsh chemicals. Lastly, the brand offers affordable yet luxurious skincare products, making it accessible to a wide range of consumers.