Etude

Etude, formerly known as Etude House, is a South Korean beauty brand founded in 1985. Known for its playful and feminine aesthetic, Etude offers a wide range of makeup and skincare products designed to make beauty routines enjoyable and accessible.

Etude promotes a “MAKEUP Play Culture,” encouraging customers to discover their unique beauty through engaging and memorable experiences. The brand aims to empower women to embrace and express their individuality with a diverse color spectrum and charming designs.