Purito

Purito is a contemporary Korean skincare brand that draws inspiration from Korean ingredients and culture to create delightful, sensorial experiences that connect and inspire.

Purito’s brand philosophy revolves around exploration, community engagement, and sustainability. Driven by a passion for uncovering exceptional natural ingredients, Purito actively seeks out unique sources across the Korean Peninsula. The brand values community input and actively collaborates with its stakeholders, fostering a sense of empowerment and mutual respect. Additionally, Purito incorporates ethical and eco-conscious practices into its product development, demonstrating a commitment to environmental responsibility and sustainability.